If you are in business, you are in sales. So many people out there are scared to death with the thought that they might have to sell something to someone. I hate to break it to you, but you don’t have to be a salesperson by profession to sell yourself. Have you ever had a job interview? Then you were selling yourself on why that company should hire you! How about asking for a better deal on products or services that you wanted to buy, then you were selling that person on why they should give you a deal. You see, sales doesn’t have to be a dirty word. It’s merely a part of our everyday lives whether you realize it or not. It’s what drives business. Bottom line, businesses live and die by sales. Your reach will live and die by your ability to connect with people on a different level.
It’s 2016, your network is your networth! Remember that, repeat it to yourself time and time again, “my network is my networth”! You’re here today reading this because you are curious about Entrepreneurship, Business or Sales. All three of the preceding require you to know how to navigate out there in the world and sell yourself. If you are like me, you meet people every day who you connect with. How do they know what you do and how you can provide value to them? Remember, your focus is on what you can provide to them, rather than what they can provide to you. Your goal is to produce more than you consume.
So what really should go into your 30 second awesome intro? Your awesome intro is a mix of clarity, persuasion and uniqueness. It tells someone in the first 30 seconds who you are and what you do. Your goal is to leave a lasting impression. It creates a lightness with a friendly tone. If you ever want to learn how the art of persuasion, I suggest reading or re reading the old classic “How to win friends and influence people” in my mind, this book is like a couple year in college jammed into a $10.00 buy on Amazon. Skip the Latte’s and buy the book! It’s one I read over and over again. If you are struggling with your awesome intro, read the book and it will help you gain some clarity on how to better connect with people.
What it comes down to is that you don’t have to be afraid of sales or selling yourself. If you have the right intentions, know your product and practice your pitch, you will be successful. Sales is like anything, your first few attempts will be a complete failure, but with persistence and perseverance you will learn to face your fear and be an expert in no time!
PS Never Give Up
PSS Always keep on pushing on!